Professional journey
From Humanities Scholar to Design Leader
My path into UX design began unexpectedly during my History degree, where I received a scholarship to design and lay out a digital magazine. That initial project expanded into developing the magazine’s publishing website, marking my first encounter with the intersection of content, design and user experience. It revealed that my true calling lay in applying the insights of the humanities rather than pursuing traditional academic work. This realization led me to pursue a second degree in Product Design, where I could channel my understanding of human behavior, context and narrative into tangible, user-centered solutions.
Evolution Through Design Disciplines
Beginning as a graphic designer working on magazines, books and print collateral, I developed a strong foundation in visual communication and information hierarchy. As digital platforms gained prominence, I transitioned into web design, creating websites and applications that required deeper consideration of user interaction and behavior. That natural progression led me to UX design: the space where my humanities background and design skills come together to shape useful solutions.
Comprehensive UX Expertise
Over the past decade, I have deliberately engaged with every phase of the design process: discovery research, user interviews, usability testing, design strategy and solution-making. I have developed design systems, collaborated across technical and business constraints, and advocated for user-centered thinking at every level of product development. This breadth of experience gives me a holistic understanding of how design decisions ripple through organizations and impact both users and business outcomes.
Transition to Strategic Leadership
Recently, my role has evolved from hands-on design execution to team leadership and strategic management. As a UX Manager, I focus on resource allocation, project prioritization and organizational alignment—translating design thinking into business language, building cases for UX investment, and developing frameworks that enable my team to work more effectively. The tools have changed, but the mission remains the same: keeping user needs central to product decisions at a broader organizational level.
