TAG
Livros

Project Overview

Develop a native mobile app for TAG Livros, a prominent Brazilian book club founded in 2014 in Porto Alegre. The app aims to enhance the reading experience by facilitating book club management, community engagement, and personalized literary recommendations, supporting TAG’s mission to help readers create and maintain a reading habit.

Background

TAG Livros is a subscription-based book club that delivers exclusive editions and curated literary experiences to its members on a monthly basis. It has grown significantly, generating R$35 million in revenue in 2022 and fostering a passionate community of readers primarily in Brazil

Business Goals and Objectives

• Increase member engagement by providing a seamless platform for book discussions and event scheduling.
• Improve retention by enabling personalized reading recommendations and progress tracking.
• Facilitate community building through social features and exclusive content access.

Target User Personas

• Primary: Brazilian book lovers aged 25–45, residing in Brazil and other urban centers, interested in fiction and literary culture.
• Secondary: Book club organizers and TAG subscribers seeking a digital platform to enhance their reading experience.

User Needs, Pain Points, and Motivations

• Need for easy scheduling and reminders for book club meetings.
• Desire for a social space to share reviews, opinions, and photos.
• Motivation to maintain a consistent reading habit with personalized book suggestions.
• Pain points include difficulty coordinating offline meetings and a lack of a centralized platform for community interaction.

Competitive Analysis

• Existing book club apps often lack localized content and cultural relevance for Brazilian readers.
• TAG’s unique value is its curated, exclusive editions and strong community focus, which the app must reflect.

Approach and Design Principles

• User-centered design focusing on simplicity, accessibility, and engagement.
• Emphasis on fostering community and habit formation through gamification and social features.
• Full Portuguese language support with culturally relevant UI/UX design.
• Offline functionality to accommodate regional connectivity variability.

Key Steps

• Ideation workshops with TAG stakeholders and potential users.
• Wireframing core screens: home feed, book club calendar, discussion forums, profile.
• Prototyping interactive flows for meeting scheduling and book recommendations.

Tools and Platforms

• Figma for design and prototyping.
• Flutter for cross-platform native app development (iOS and Android).
• Firebase for backend services, including authentication and notifications.

Final Design Concepts

• Clean, intuitive interface with a focus on book visuals and community posts.
• Personalized dashboard showing reading progress and upcoming events.
• Social feed for sharing reviews, photos, and polls.

Interaction Flows and User Journeys

• User onboarding with account verification linked to TAG membership.
• Scheduling and RSVP flow for book club meetings with push notifications.
• Book discovery and recommendation engine based on user preferences and reading history.

Accessibility and Usability Considerations

• High contrast color schemes and scalable fonts for readability.
• Offline mode for core features like reading lists and event details.

Usability Testing Methods

• Remote moderated sessions with TAG members in Brazil - due to the Pandemic.
• A/B testing of onboarding flows and book details.

Findings and Changes

• Simplified meeting scheduling interface based on user feedback.
• Enhanced notification customization to reduce alert fatigue.

Validation Against Goals

• Early testers reported increased motivation to attend meetings and read regularly.
• Positive feedback on community features fostering a sense of belonging.

• Expected metrics include an increase in monthly active users within 3 months.
• Anticipated growth in book club meeting attendance.
• Stakeholder feedback highlights the app’s role in strengthening TAG’s brand and community.

Challenges and Solutions

• Overcoming regional connectivity issues by implementing offline capabilities.
• Ensuring compliance with Brazil’s LGPD by integrating secure authentication and data handling protocols.

Personal Contributions and Team Collaboration

• Led UX Research, Discovery and Design phases, coordinated with developers, PMs, and TAG’s marketing team.
• Facilitated user testing sessions and incorporated feedback iteratively.
• Led the building of the new Design System, Patterns, and the UI guidelines.